Introduction
- Defining Digital Marketing and getting an overview of the digital marketing universe.
- Principles of Digital Marketing and the Marketing Mix
- Know how to identify and define a target audience.
- Learn how to define and setting Digital Marketing, milestones and goals of a marketing campaign.
- Learn about executing, monitoring, optimizing and reporting on an online marketing campaign.
Search Engine Optimization (SEO)
- Understand how search engines work (special emphasis on Google).
- Learn how to do a keyword research.
- Understand on-page and off-page optimization and learn about link building strategies.
- Learn about Local SEO and its impact on SERPs.
- Understand Google’s algorithms and know what to avoid.
- Track and report on SEO campaigns.
Paid Marketing
- Learn about ad networks and understand how they work.
- Create Google Search, Google Display and Google Remarketing campaigns.
- Design compelling ad copies and optimize campaigns to achieve desired goals.
- Monitor and optimize campaign performance.
Social Media Marketing
- What is Social Media?
- Social Networking
- Reputation Management
- Identify the right platforms for your marketing objectives and create a social media marketing calendar.
- Learn social media’s best practices and know how to increase your follower counts.
- Track and report on social media campaigns.
- Engaging the Community
Email, Advertising and Viral Marketing
- Introduction to Email Marketing
- Understanding your Audience
- What is Viral Marketing
Inbound Marketing
- Plan a drip campaign and identify the right tool kit for your marketing objectives.
- Understand how to nurture leads and run referral programs.
Reporting and Web Analytics
- Define measurement metrics for your online marketing goals.
- Set up Google Analytics and Google Search Console.
- Web analytics
- Conversion funnels
Digital Marketing Planning
- SOSTAC (Situation Analysis; Objectives; Strategy; Tactics; Action; Control)