Online and Digital Marketing Essentials Training

This course is for people who are new to Online Marketing and/ or lack the knowledge of one or more topic areas in the curriculum. No prior knowledge or experience is assumed on the part of students. This training will equip you with a fundamental knowledge of Online Marketing concepts, and will give you an exposure to real world tools that you will actually use in your work

• Working Professional in marketing and sales environment

On completion of this program, the participants will be able to understand

1. Learn the basic definitions and terminologies of online and digital marketing essentials;
2. Understand the impact of technology on the traditional marketing mix.
3. Understand how they can use digital marketing to increase sales and grow their business
4. Understand the basics of the digital marketing tool kit
5. Become familiar with the elements of the digital marketing plan
6. Understand how to reach your online target market and develop basic digital marketing objectives

Introduction

• Defining Digital Marketing and getting an overview of the digital marketing universe.
• Principles of Digital Marketing and the Marketing Mix
• Know how to identify and define a target audience.
• Learn how to define and setting Digital Marketing, milestones and goals of a marketing campaign.
• Learn about executing, monitoring, optimizing and reporting on an online marketing campaign.

Search Engine Optimization (SEO)

• Understand how search engines work (special emphasis on Google).
• Learn how to do a keyword research.
• Understand on-page and off-page optimization and learn about link building strategies.
• Learn about Local SEO and its impact on SERPs.
• Understand Google’s algorithms and know what to avoid.
• Track and report on SEO campaigns.

Paid Marketing

• Learn about ad networks and understand how they work.
• Create Google Search, Google Display and Google Remarketing campaigns.
• Design compelling ad copies and optimize campaigns to achieve desired goals.
• Monitor and optimize campaign performance.

Social Media Marketing

• What is Social Media?
• Social Networking
• Reputation Management
• Identify the right platforms for your marketing objectives and create a social media marketing calendar.
• Learn social media’s best practices and know how to increase your follower counts.
• Track and report on social media campaigns.
• Engaging the Community

Email, Advertising and Viral Marketing

• Introduction to Email Marketing
• Understanding your Audience
• What is Viral Marketing

Inbound Marketing

• Plan a drip campaign and identify the right tool kit for your marketing objectives.
• Understand how to nurture leads and run referral programs.

Reporting and Web Analytics

• Define measurement metrics for your online marketing goals.
• Set up Google Analytics and Google Search Console.
• Web analytics
• Conversion funnels

Digital Marketing Planning

• SOSTAC (Situation Analysis; Objectives; Strategy; Tactics; Action; Control)